QuickQuote
Digital Marketing

Digital Marketing Quotation Template

Free digital marketing quotation template with a working editor, live totals and PDF, Word or Excel downloads.

Marketing quotes get compared on the retainer and then argued about at the first report. This template separates the work, the ad spend and the reporting upfront.

Step 1 · The basics

Who is this quotation for?

Autosaves as you type
Business details, address and tax information
Tax, website and legal details
Client details
Issue date, validity and referenceQQ-TPL-DIGITALMARKE

Step 2 · The work

What are you quoting?

Line 1
More line details
Line discount
Line 2
More line details
Line discount
Line 3
More line details
Line discount

Step 3 · Totals and terms

Adjustments, terms and branding

Optional. Your lines already make a valid quotation, so open a block only when this deal needs it.

Discounts, fees and taxNone
Fees (shipping, setup, delivery)
Terms, payment instructions and notes
Logo, colours and footer

Logo

Add or replace it directly in the document preview. PNG or JPG, up to 330 KB.

Preview the quotation
PageA4 · 210 × 297 mm

Northwind Studio

Northwind Studio LLC

18 Mission Street, Suite 400, San Francisco, CA 94105 hello@northwind.studio +1 415 555 0132 northwind.studio

Tax / VAT: US-4821-9930

Quotation

QQ-TPL-DIGITALMARKE

Issued Nov 7, 2026

Valid until Nov 21, 2026

Bill to

Acme Ltd

1200 Market Street, Floor 9, San Francisco, CA 94102 maya@acme.test Tax ID: ACME-9

Project

Digital Marketing Quotation

USD

Strategy and setup$1,400.00

1 project × $1,400.00 · tax 0%

Monthly retainer$9,600.00

6 month × $1,600.00 · tax 0%

Content briefs$720.00

4 month × $180.00 · tax 0%

Scope of work

Six-month engagement: technical SEO, four content briefs a month, paid search management and monthly reporting.

Items (excl. tax)$11,720.00
Total$11,720.00

Payment terms

Monthly in advance by standing order. 30 days notice after the initial term.

Terms and conditions

Fee covers 24 hours of work a month. Additional hours billed at the stated rate. Media spend paid directly by the client. Performance is not guaranteed.

Northwind Studio LLC · 18 Mission Street, San Francisco · hello@northwind.studio

Total

$11,720.00

Blank template downloads

The blank version contains this template's row structure, units and terms with no figures. Use it to print and fill by hand, or to keep a master copy in Word. Your finished document is exported from the generator above, so the two are never confused.

Example total in this preview: $11,720.00 across 3 lines.

Go straight to the generator

Prefer to start empty? Open the general quotation generator and build the document from scratch.

Who this template suits

Suits agencies and freelancers quoting an ongoing marketing engagement rather than a one-off campaign.

What to include

  • The channels covered and the work included in each.
  • Hours or deliverables per month, so scope creep is visible.
  • Ad spend, stated as pass-through and separate from fees.
  • Reporting cadence and the review call.
  • The minimum term and the notice period.

How to complete it

  1. Step 1

    Agree the channels, the goals and the reporting cadence.

  2. Step 2

    Price the retainer and state the hours or deliverables included.

  3. Step 3

    Separate media spend and set the term and notice period.

Before you send

Pricing, pitfalls and proof

  • How it is pricedPrice the retainer with included hours, and media spend as pass-through.
  • Common mistakeBlending ad spend into the fee, which makes the retainer look far larger than it is.
  • Keep as evidenceRecord the channels, the reporting cadence and the notice period.

Questions about this template

Should ad spend be in the quote?

Show it, but label it as pass-through budget rather than revenue. Mixing it into the fee makes the retainer look much larger than it is.

How do I prevent scope creep?

State the hours or deliverables included each month and the hourly rate for extra work. The retainer summary makes the limit visible.

What term should I quote?

Three to six months is common for SEO, monthly for paid media. Whatever you choose, state the notice period.

Can I quote a one-off audit separately?

Yes. A paid audit before the retainer gives both sides a reason to continue and pays for the setup work.